Find yourself running after leads? It\’s perfectly normal for businesses whether self-employed or corporations to chase after leads. The question is how do you get them to come after you? Why don\’t leads turn into a business? What are business developers doing wrong?
Conversion, an Art
Yes, believe it or not, conversion is an art. For some it\’s natural and for some, it\’s an acquired talent based on past experiences. But the key to conversion is not persuasion, it\’s persistence. Persistence has changed from where we used to wait for the prospect at his work or home. It\’s no longer necessary to be a nuisance and be in front of him physically at all times.
What should I do so I don\’t drive the lead out of my hand?
Consistent follow-up is still very much the key to process a lead but the ways of following up have changed. Here are few keys and tools you can use to \”silently\” market them with a \”whisper\” in their ear. Best marketing strategy is always the hush-hush way:
- Email campaign:Â designed and directed especially to all related clients that fall under the same scenario. Throw a rhetorical question at the end. Repeat this every 3-4 days apart. Find the best timings that people are opening those emails and future schedule them out.
- Social Media: Target his area where he is operating and let him see your sponsored ad. Another way is adding him on to your profile. So be it Linkedin, FB, Twitter, Instagram etc.
- Events Platforms:Â There are many events platforms that exist in the digital world, one of them from the popularity list is \”Meetups\”. Invite him to join you in that activity.
- Building that special bond: called \”Trust\”. Once you have built that trust with him and you are out with the prospect on a cruise to make him a success, your sales acquisition and success is guaranteed.
Need help in designing a campaign just described above. Contact Every IT Solution: 1-800-362-7251 or Local: 647-961-5709 or 647-787-8451
