Every online business owner aims to drive traffic to their eCommerce website and convert it into paying customers. Many e-commerce stores take help from paid advertising to get traffic. However, by combining blogging with your paid advertising, you can see an extreme change in the number of audiences on your website. According to E-Commerce Developers, blogs can do wonders to enhance traffic and therefore, sales and profits.
More than 50% of blog readers on the internet are online shoppers. The customer feels more connected to the business after reading a unique blog post on the website. On average, a person reads 2 to 3 articles on the internet before engaging with the eCommerce site. You can take an extra benefit that you would not otherwise get from traditional marketing alone.
Here are some of the reasons a blog would be beneficial for an eCommerce website.
Increases Website Traffic
An eCommerce company owner is willing to do whatever to increase the traffic on his site. One of the best ways to get an audience on online shopping websites is by adding blogs to your website. Blogs are a part of Search Engine Optimisation (SEO) Strategies. It can increase the amount of content on your website. The more content you have, the more your website will index, giving a way to potential clients to reach you.
However, to be seen as a search engine priority, you have to provide what the search engines are looking for. Using the most searched keywords in your blog will help it to get more views. By providing the answers to the digital question of your potential clients, you can land them on your website. Hence, this results in more sales.
Develops Your Brand Voice
Blogging gives your brand a voice and an opportunity to connect with your audience, giving them a sense of who you are and what you stand for. Your content is the first impression of your business and people get attracted to it. The more they understand you and your business, the more likely they are to do business with you.
Your blogs can contain tips and tricks that your potential audience is searching for. People feel connected when their questions and queries are answered. Also, combining your blog with your social media platforms can create further opportunities for your brand to grow.
People Read Blogs Before They Buy
It is very much common nowadays to read a blog related to a particular product that a person is willing to buy. Reading reviews and knowing about the pros and cons of a product helps them to make a decision. The more they can relate to your content, the more chances to make a sale.
Many people love to compare brand items before buying a final product. Blogging allows you to write user guides and comparison articles. Point out the strengths of your product while comparing it with the ones in the competition and you will likely increase your sales.
Builds Trust in Your Brand
You might be offering the best product in the market but if you do not build trust, your number of repeat customers is likely to be low. The quality of your product and the way you handle your client is very important in building trust in your brand. Blogging plays an important role in this process.
Writing blogs on certain topics can help you build trust among your audience-
- Why Choose us
- Our business History
- Advice on products (not just your own)
- Hidden Secrets of your Industry
These topics can engage more audiences and also help to build trust in your brand.
Create Calls to Action
By blogging you are opening new pathways to reach your customers\’ minds. By making them read your blog, you get the power to take their attention wherever you want to. Blogging more about the things like new trends in your industry, success stories of your customers and answering frequently asked questions can bring your visitors closer to becoming your customers.
Throughout the content of a blog, you can use call-to-action to direct the audience specifically to one of your product pages.
Provide Potential to Go Viral
Always provide buttons to your readers on your blogs so that they can easily share your content on social media and other sharing platforms. The ability to share your blog with the masses provides the potential to \”go viral\”, which everybody on the Internet craves. You can reach a much larger portion of your target audience by consistently posting relevant blogs.
The content writers at Every IT Solutions Brampton provide services such as blog writing for websites, web content writing, research articles and product description. Our cost-effective and wide range of content writing services can help your business to grow and become successful. Call 1-800-362-7251 to get in touch!
